the ethical guide
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the ethical guide
Your practical guide to everyday ethical living. Tips, research, expert advice and inspiration.
About

Your practical guide to everyday, ethical living ♡

Ethical brand profile: Fill Refill Co
Ethical brand profile: Fill Refill Co

Fill Refill Co is an independent, family-run UK manufacturer of household, cleaning, hair and body care goods. Learn more about this epic ethical refill brand.

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Zoe Smith22 September 2025
Introducing Conscious Picks: your guide to everyday ethical choices
Introducing Conscious Picks: your guide to everyday ethical choices

Our ‘Conscious Picks’ help you quickly understand the most ethical options out there.

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Zoe Smith17 September 2025
How can AI help fight climate change?
How can AI help fight climate change?

Depending on what you read, AI is either a miracle tech or a threat to democracy. But how big a role can it play in combating climate change?

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Food, LivingZoe Smith13 September 2025AI, technology
Your guide to getting an Air Source Heat Pump
Your guide to getting an Air Source Heat Pump

Know you need sustainable home heating but no clue where to start?! Here’s everything to know about installing an Air Source Heat Pump.

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LivingZoe Smith21 March 2023carbon emissions, sustainability
5 eco switches for your bathroom
5 eco switches for your bathroom

Reduce your household waste by making these five eco swaps in your bathroom.

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Beauty, BathroomZoe Smith2 January 2023zero waste, low waste living, low tox, bathroom, plastic-freeComment
5 tips for breaking free from your phone
5 tips for breaking free from your phone

Get a handle on your phone habits - top tactics to finding your way out of the matrix.

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LivingZoe Smith30 November 2022data rights, psychology, self care, daily habits Comment
A quick guide to recycling symbols
A quick guide to recycling symbols

Clear up confusion around recycling with this quick guide to common on-pack symbols.

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Living, FoodZoe Smith22 August 2022recycling, pollutionComment
How to inspire skeptics to go low tox
How to inspire skeptics to go low tox

What’s the best (and least righteous) way to educate others on low tox living?

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Beauty, LivingZoe Smith6 August 2022clean beauty, low toxComment
5 big reasons to buy into reusable period products
5 big reasons to buy into reusable period products

There’s never been a better time to try reusable period products.

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Living, BathroomZoe Smith4 July 2022periods, plastic-freeComment
5 ways to buy less
5 ways to buy less

Need to get a grip on your shopping? Here are 5 essential ways to buy less and live more.

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FashionZoe Smith29 January 2022fast fashion, daily habits, minimalismComment
19 powerful activist quotes to inspire the change-maker in you
19 powerful activist quotes to inspire the change-maker in you

Quotes can be powerful. Here are 18 from brilliant change-makers past and present.

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ChangemakersZoe Smith11 January 2022inspirational, action, activism, quotes Comments
5 sustainable actions that cost nothing
5 sustainable actions that cost nothing

Sustainable living does not need to cost a THING. Here are 5 eco actions that come with zero outlay.

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Living, FashionZoe Smith28 May 2021sustainability, low waste living
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Maybe the most sustainable Christmas starts with simply letting go of the pressure to buy more….?! and brand new.

Swap volume and shiny new stuff for thoughtful and personal. Choose gifts that will genuinely be loved, used, and kept - things
RIP DR. JANE GOODALL ❤️ (1934-2025) an incredible primatologist, ethologist and environmental activist who inspired millions around the world, with unwavering passion, energy and commitment to the welfare of this planet. 💚🌍

⊛ Jane was widely consi
Active climate denial works by sowing doubt, undermining science, and delaying urgent action. Here’s what it looks like & why it matters. 👉 scroll to learn more 

#climateaction #climatescience #climatepsychology #climatedenial #climatecri

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