the ethical guide
the ethical guide
Your practical guide to everyday ethical living. Tips, research, expert advice and inspiration.

Your practical guide to everyday ethical living ♡

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Have we designed ourselves out of caring?
Have we designed ourselves out of caring?

When everything else in life has been optimised for ease, environmental responsibility feels disproportionately heavy. How can we learn to embrace ‘effortful-thinking’ and tighten our connection to the climate crisis?

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Why is it so hard to stop buying clothes?
Why is it so hard to stop buying clothes?

Slowing our fashion consumption requires more than willpower; it requires swimming against cultural norms, emotional habits and commercial pressure all at once.

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Ethical brand profile: Fill Refill Co
Ethical brand profile: Fill Refill Co

Fill Refill Co is an independent, family-run UK manufacturer of household, cleaning, hair and body care goods. Learn more about this epic ethical refill brand.

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Introducing Conscious Picks: your guide to everyday ethical choices
Introducing Conscious Picks: your guide to everyday ethical choices

Our ‘Conscious Picks’ help you quickly understand the most ethical options out there.

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How can AI help fight climate change?
How can AI help fight climate change?

Depending on what you read, AI is either a miracle tech or a threat to democracy. But how big a role can it play in combating climate change?

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Your guide to getting an Air Source Heat Pump
Your guide to getting an Air Source Heat Pump

Know you need sustainable home heating but no clue where to start?! Here’s everything to know about installing an Air Source Heat Pump.

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5 eco switches for your bathroom
5 eco switches for your bathroom

Reduce your household waste by making these five eco swaps in your bathroom.

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5 tips for breaking free from your phone
5 tips for breaking free from your phone

Get a handle on your phone habits - top tactics to finding your way out of the matrix.

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A quick guide to recycling symbols
A quick guide to recycling symbols

Clear up confusion around recycling with this quick guide to common on-pack symbols.

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How to inspire skeptics to go low tox
How to inspire skeptics to go low tox

What’s the best (and least righteous) way to educate others on low tox living?

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5 big reasons to buy into reusable period products
5 big reasons to buy into reusable period products

There’s never been a better time to try reusable period products.

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5 ways to buy less
5 ways to buy less

Need to get a grip on your shopping? Here are 5 essential ways to buy less and live more.

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19 powerful activist quotes to inspire the change-maker in you
19 powerful activist quotes to inspire the change-maker in you

Quotes can be powerful. Here are 18 from brilliant change-makers past and present.

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5 sustainable actions that cost nothing
5 sustainable actions that cost nothing

Sustainable living does not need to cost a THING. Here are 5 eco actions that come with zero outlay.

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How to do goals differently in 2021
How to do goals differently in 2021

Start 2021 with a kinder, gentler approach to bringing about change to your daily habits.

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Hello, I’m Zoe

I founded the ethical guide in 2020 to inspire those trying to pursue a gentler, more conscious way of living.

Since becoming a mum, I’ve become increasingly interested in sustainable living, driven by a growing unease about our relationship with the natural world and how we treat it.

I decided to launch this blog as a platform to share tips, ideas, and resources to help others like me live mindfully and sustainably across all areas of life.

Learn more