about
The Ethical Guide is a lifestyle blog that curates inspirational ideas and wisdom with the view to guiding those who are trying to pursue a gentler, more conscious way of living.
Founded by lifestyle writer Zoe Smith, the Guide draws on experts and thought leaders in sustainability, behavioural change and psychology to arm you with all the ideas and resources you need to live mindfully and sustainably on planet earth.♡
Find posts on…
Clean beauty + low tox living
Respectful parenting
Moral philosophy
Behavioural science & self growth
Change-maker + activist profiles 💚
HI, I’m Zoe, a writer, content Creator, mum of two, and founder of The Ethical Guide.
a few things about me
I’m British born and bred but also have Aussie citizenship, having lived in Sydney for 15 years. I jetted off for a backpacking gap year in 2005, and made it back in 2020- with husband and two kids in tow! I now live in rural Hampshire with my husband Dan and our little people, Freddy and Olive.
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Two health issues catapulted my interest in ethical living. First, I developed Rheumatoid Arthritis quite out of the blue, and secondly, it took a while to fall pregnant with my second child. Both things propelled me into deep research around toxin exposure through our lifestyle habits and in our homes, and opened my eyes to some dark secrets within the beauty, food, fashion and health industries.
Over time this has burgeoned into a major interest in all aspects of climate change.
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I’ve worked in digital journalism and content creation for over a decade, for major tech publishing companies like MSN, Yahoo! (back in the day!) Bauer Media, and Buzzfeed/HuffPost. On starting a family, I went freelance as a content creator and from here followed my passion for mindful and sustainable living.
With so much false and misleading information out there, credibility is vital, so as I dig for information, I fact-check everything and draw on only the most reliable, trusted sources.
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I love the idea that we can all make a difference in our own way, even if that’s just by sharing what we’re doing towards helping the planet, inspiring each other with our own experiences, or spreading the message further afield on ethical brands, products, and organisations. 🙌💚🌿
~ get in touch ~
EMAIL theethicalguide@gmail.com for content enquiries or collaborations. Or just to say hi!
FOLLOW @theethicalguide on Instagram, Facebook and Twitter to get hooked up to inspiring stories and ideas. 👍🌱💚
Zoe x
“Act as if what you do makes a difference. It does.”