the ethical guide
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the ethical guide
Your practical guide to everyday ethical living. Tips, research, expert advice and inspiration.
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Your practical guide to everyday, ethical living ♡

How to do goals differently in 2021
How to do goals differently in 2021

Start 2021 with a kinder, gentler approach to bringing about change to your daily habits.

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Zoe Smith10 January 2021 Comment
5 inspirational female leaders in politics
5 inspirational female leaders in politics

Five female leaders, progressive in their politics, currently rocking our world…

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ChangemakersZoe Smith25 September 2020inspirational, equality Comment
5 ethical eating habits to fully embrace
5 ethical eating habits to fully embrace

Make earth-friendly, ethical eating habits a part of your day to day - here are the 5 to start with…

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FoodZoe Smith13 September 2020food, cooking, organic, zero wasteComment
5 ways to shake up the weekly food shop
5 ways to shake up the weekly food shop

Take a proactive approach to your family’s eating habits by shaking up your food shop.

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Food, ParentingZoe Smith2 July 2020shopping, healthComment
How to maintain a slower pace of life post lockdown
How to maintain a slower pace of life post lockdown

Experience the benefits of slowing down by decelerating in three ways.

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LivingZoe Smith6 June 2020health, lifestyle Comment
5 ethical activewear brands for the conscious shopper
5 ethical activewear brands for the conscious shopper

Our pick of the most ethical activewear brands best for day to day living.

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FashionZoe Smith8 May 2020activewear Comment
The best ethical fabrics for any capsule wardrobe
The best ethical fabrics for any capsule wardrobe

Make a beeline for these more planet-friendly fashion materials.

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FashionZoe Smith11 February 2020fast fashion
How to detox your make up bag
How to detox your make up bag

Clean up your make up and start afresh, with a view to simple, minimalist beauty.

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BeautyZoe Smith6 January 2020clean beauty, low waste living, low tox Comments
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Celebrating actor, activist, climate campaigner, and two-time Academy Award winner Jane Fonda, who turns 88 today. 

From civil rights and anti-war protests to founding Fire Drill Fridays and being arrested (multiple times!) for civil disobedience, J
Maybe the most sustainable Christmas starts with simply letting go of the pressure to buy more….?! and brand new.

Swap volume and shiny new stuff for thoughtful and personal. Choose gifts that will genuinely be loved, used, and kept - things
RIP DR. JANE GOODALL ❤️ (1934-2025) an incredible primatologist, ethologist and environmental activist who inspired millions around the world, with unwavering passion, energy and commitment to the welfare of this planet. 💚🌍

⊛ Jane was widely consi

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